How To Use Search Engine Optimization For Greater Results.
A major part of your internet marketing strategy using article marketing must include SEO - that is Search Engine Optimization.
What is SEO?
SEO is used by google to determine whether your content is relevant to a search a user has asked google to perform. For instance, if a user types into the search box "How to lose weight" they will expect google to return a list of relevant articles, videos, pictures and websites relevant to that search. By placing the key words "how to lose weight" into the article heading and throughout the articles body text, google's search engine crawlers will then be able to determine if your content is relevant to the search.
How do I use SEO?
It's all in the keywords which you use. Keywords like, how to lose weight, are searched for by thousands of people every day. So it's not really SEO, that's what us internet marketers call it, it's really a matter of choosing the correct keywords. Your keywords should be placed in the title of the post and used in the first and last sentences too. Some SEO experts also recommend around 2% - 3% of your article should consist also of the main keywords you have chosen. This is a matter of debate, but using them often is better than using them only as outlined above.
How do I know which Keywords to use?
Fortunately google has provided us internet marketers with a brilliant tool called Google Adwords. You will have to sign up with them first and create an account before you can use this tool.
Here are some tips on finding good keywords. Think of your search for keywords as if you are shopping. Here is an example I like to use. Let's say you are looking for some new shoes. So you type into google's keyword tool "shoes". You will get a list of words relating to the word shoes, like men's shoes, women's shoes, children's shoes etc. You click through on men's shoes. Now you get a new list of suggestions like, men's running shoes, men's casual shoes, men's outdoor shoes, formal shoes. Are you getting the idea yet? They are broken down into relevant categories all relating to the first keyword of "shoes".
The keyword tool will also tell you how many times a certain word or phrase is searched for in google per month. So as of now, September 2015, men's running shoes are searched for 18,100 times per month.
See the image below.
What is SEO?
SEO is used by google to determine whether your content is relevant to a search a user has asked google to perform. For instance, if a user types into the search box "How to lose weight" they will expect google to return a list of relevant articles, videos, pictures and websites relevant to that search. By placing the key words "how to lose weight" into the article heading and throughout the articles body text, google's search engine crawlers will then be able to determine if your content is relevant to the search.
How do I use SEO?
It's all in the keywords which you use. Keywords like, how to lose weight, are searched for by thousands of people every day. So it's not really SEO, that's what us internet marketers call it, it's really a matter of choosing the correct keywords. Your keywords should be placed in the title of the post and used in the first and last sentences too. Some SEO experts also recommend around 2% - 3% of your article should consist also of the main keywords you have chosen. This is a matter of debate, but using them often is better than using them only as outlined above.
How do I know which Keywords to use?
Fortunately google has provided us internet marketers with a brilliant tool called Google Adwords. You will have to sign up with them first and create an account before you can use this tool.
Here are some tips on finding good keywords. Think of your search for keywords as if you are shopping. Here is an example I like to use. Let's say you are looking for some new shoes. So you type into google's keyword tool "shoes". You will get a list of words relating to the word shoes, like men's shoes, women's shoes, children's shoes etc. You click through on men's shoes. Now you get a new list of suggestions like, men's running shoes, men's casual shoes, men's outdoor shoes, formal shoes. Are you getting the idea yet? They are broken down into relevant categories all relating to the first keyword of "shoes".
The keyword tool will also tell you how many times a certain word or phrase is searched for in google per month. So as of now, September 2015, men's running shoes are searched for 18,100 times per month.
See the image below.
Notice also that there is a list of other relevant keywords, which you can use for your articles, all relating to the first keyword of "shoes", and how many times they are also searched for per month.
The other areas of the picture relate to ppc advertising which I will not get into in this article.
Putting it all together.
Firstly, you should be writing articles relevant to your business. You can categorize your articles into sub-categories by using google adwords keyword ideas, as outlined above. Each of the sub-categories can be used as a new article for your website or for publishing to directories.
Once you have your keywords, write around 400-500 word articles including your keywords in the main title, first and last sentence of the body of the text. Around 2%/3% of the body should consist of the keywords, but don't overdo this as your article may become unreadable. Just FYI.
Conclusion.
Using SEO as part of your article marketing strategy will help your article get found through googles search engines, and hopefully drive more traffic to your website.
For more information on using article marketing and seo to generate more traffic read my book "Article Marketing Expert" where you can read 4 Effective Traffic Generating Strategies. Couple this with SEO keyword tools, this will give your article marketing a great boost of exposure and traffic.
Put into effect these strategies and leverage your article marketing, all using one article, read my post "Get more reach with your Articles."
The other areas of the picture relate to ppc advertising which I will not get into in this article.
Putting it all together.
Firstly, you should be writing articles relevant to your business. You can categorize your articles into sub-categories by using google adwords keyword ideas, as outlined above. Each of the sub-categories can be used as a new article for your website or for publishing to directories.
Once you have your keywords, write around 400-500 word articles including your keywords in the main title, first and last sentence of the body of the text. Around 2%/3% of the body should consist of the keywords, but don't overdo this as your article may become unreadable. Just FYI.
Conclusion.
Using SEO as part of your article marketing strategy will help your article get found through googles search engines, and hopefully drive more traffic to your website.
For more information on using article marketing and seo to generate more traffic read my book "Article Marketing Expert" where you can read 4 Effective Traffic Generating Strategies. Couple this with SEO keyword tools, this will give your article marketing a great boost of exposure and traffic.
Put into effect these strategies and leverage your article marketing, all using one article, read my post "Get more reach with your Articles."